March 5, 2026

HARMAN launches SWITCH AZURE

HARMAN announces SWITCH AZURE 125 — the latest in their creative color film line.

HARMAN technology Ltd, one of the world’s largest manufacturers of analogue photographic
films, darkroom papers, and photo chemicals, has today announced the launch of HARMAN
SWITCH AZURE, a brand-new, ISO 125, creative film.

HARMAN SWITCH AZURE is the latest creative offering in a growing range of HARMAN colour
films. Through SWITCH AZURE, photographers will be invited to flip the familiar on its head and
turn the everyday into something strange.

As the colors switch, ordinary scenes become unexpectedly extraordinary as pink and
orange skies meet cyan bananas and blue strawberries.

“By ‘switching’ two of the three colour couplers around, this creates a differing contrast
response to the individual channels which can render blues as orange, yellows as a vibrant
azure and reds as hues of purple/blue”. Explains Giles Branthwaite, Sales & Marketing Director.

Backed by the recent announcement of significant capital investment in both operational
and research & development functions, sales from this film will continue to be reinvested to
support a roadmap of future colour films.

Now available in 35mm and 120 roll film!

About HARMAN PHOTO

HARMAN Photo is a trading name of HARMAN technology Ltd, one of the world’s largest manufacturers of analogue photographic films, darkroom papers, and photo chemicals. Formed in 2005 by former managers of ILFORD Imaging UK, HARMAN technology takes its name from Alfred Harman, founder of the original ILFORD company in 1879.

At the same time the company also acquired the facilities in Mobberley, England, the traditional home of their black & white photographic products, ensuring their ongoing production and survival. HARMAN technology Ltd was acquired by Pemberstone Ventures Ltd in 2015 and is now a pioneering imaging specialist blending the traditions of manufacturing excellence with a passion and commitment to its customers and the future of analogue film photography.